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Ed Najarro
Ed Najarro

Hi, I'm Ed. Lead Product Designer in Dubai.

I design apps and websites people use every day, with a speciality in motion and illustration. Most recently at Property Finder and talabat.

talabat Lead Visual Product Designer, 2021–2025

Illustration, motion and icons for the region's leading delivery app, through a full rebrand. 5x feature engagement.

Tavola Lead Product Designer

A storytelling-led redesign for a leading UAE store for bakeware, cookware and appliances. Desktop, mobile and Arabic.

Lead Visual Product Designer, 2021–2025

Illustration, motion and icons for the region's leading delivery app, through a full rebrand. 5x feature engagement.

What I do

I design whole products, from flows to design systems, and specialise in the motion, illustration and icons that make them easier to use.

  • Product design

    UX/UI, interaction design, prototyping and user research for apps and websites, on design systems built to scale.

    Figma · Figma Make

  • Motion and illustration

    Motion UX, micro-interactions, illustration and icon systems. At talabat they lifted feature engagement 5x.

    Figma Motion · Rive · After Effects · Lottie · Adobe Creative Suite

  • AI in my workflow

    I use Claude with Figma's MCP to speed up flow design, Figma Make for quick prototypes, and Lottie with Figma Motion for animation. Generated imagery where it helps, as in talabat's realistic icons.

    Claude · ChatGPT · Gemini · Midjourney · Stable Diffusion · Kling

Recent work for Property Finder and First Abu Dhabi Bank is under NDA. Happy to walk you through it.Ask for a walkthrough

Where I've worked

  • Property Finder2025 – now
  • First Abu Dhabi BankMay – Jun 2025 (Full-time)
  • talabat, Delivery Hero2021 – 2025
  • Mashreq Bank2021
  • CAFU, JOI Gifts, Create Media2020 – 2021

Let's talk.

For lead roles and consultancy, email is quickest.

LinkedIn View CV
talabat

talabat

The region's leading app for food, grocery and everyday deliveries. For three and a half years I led UI, motion and illustration in talabat's central design team, where the job was to make ordering smoother and more fun.

  • Role Lead Visual Product Designer
  • When Nov 2021 – Apr 2025
  • Team Central design, with product, brand and design system
  • Craft Illustration, motion UX, icons, micro-interactions

Where it started

The first stretch of work was in talabat's original brand style: hero illustrations and spot icons, drawn as one library, with motion and micro-interactions to bring them to life.

They made navigation clearer and lifted engagement across many flows in the app.

The 2025 rebrand

At the start of 2025 talabat launched its new brand, a huge effort across disciplines and stakeholders. I'd led the first rebrand concept and presented it to the CEO and executive team. On the product side it meant redrawing every graphic so the new identity carried through into the app.

The old talabat logo and icons beside the new logo and icons
New-brand hero illustrations and a grid of spot icons New-brand characters, a rider and customers, with matching icons

Motion with a new mindset

Bringing motion into the rebrand needed a fresh look at how talabat should feel to use. It changed how the app responds to people as much as how it looks.

For the post-order experience I designed micro-interactions that guide people through tracking, status updates and confirmations.

Realistic icons for every vertical

The entry points to food, groceries, health and beauty, stores and coffee got realistic icons, made by combining AI generation, editing and illustration into one consistent, high-quality style.

The same style carried into rewards, referrals and benefits.

talabat home screen with realistic icons for each vertical, and a set of those icons talabat rewards, referral and benefits screens

Empty states that help

When there's nothing to show yet, illustrated empty states explain what's going on and what to do next.

Five phone screens with illustrated empty states
5x

increase in feature engagement, from illustration and motion that told the story better across product verticals.

Want to talk about this project? Email is quickest.
Tavola

Tavola

The UAE's number one stop for bakeware, cookware and appliances. I led the redesign of Tavola's e-commerce website alongside their rebrand, with new components built for storytelling and a simpler path from product to checkout.

  • Role Lead Product Designer
  • Scope Website redesign, desktop and mobile, English and Arabic
  • Craft UI and UX, components, right-to-left layouts

A shop that tells stories

Components were redesigned to feature brands and influencers, so the site reads more like a kitchen magazine than a catalogue.

Tavola collection pages for kitchen utensils and dinnerware Tavola product detail page on desktop and mobile

Easier to browse and buy

Navigation and the purchase flow were reworked too, from product pages to cart, sign-in, account and order tracking.

Tavola sign-in and cart screens

Accounts and orders

Clear order history and tracking, so people know where their things are without having to ask.

Tavola account page with orders Tavola order detail with delivery tracking

Every screen, both directions

Full mobile adaptations and right-to-left layouts for Arabic, so the experience holds up on every device and in both languages.

Tavola mobile home page with a flash sale and free delivery banner

Want to talk about this project? Email is quickest.